GWG builds premium residential complexes where distinguished architecture meets landscape.
GWG Krtsanisi, 400 apartments in four blocks at the edge of Tbilisi’s hills, and GWG Batumi, an 884-apartment tower a step from the Black Sea. This campaign gives both addresses one cinematic register: golden light on travertine and brick in Krtsanisi, dusk over the water in Batumi, and the GWG mark carried through courtyards, facades, rooftops, and parks as a physical signature.
THE WORK
A cinematic brand film for GWG Krtsanisi: four blocks framed by the hills of Tbilisi, golden-hour courtyards, and the wooden GWG sign holding the entrance. The complex presented as a complete living environment, block A to block D.
FORMAT 16:9 · USE HERO · SOCIAL · DIGITAL CAMPAIGN
A dusk film for GWG Batumi: an 884-apartment tower rising over the coastal park, the crown sign lighting up, the Black Sea holding the horizon. The city’s newest address introduced at landmark scale.
FORMAT 16:9 · USE LAUNCH · SOCIAL · PAID
THE GALLERY
Golden hour at Krtsanisi. The GWG sign holds the courtyard.
The name in the stone. Krtsanisi at street level.
Travertine and brick against the forest. Four blocks, one skyline.
Krtsanisi by night. Four blocks, A to D, lit against the hills.
The GWG fitness floor. Amenities carried in the brand’s own materials.
GWG Batumi at dusk. The crown sign takes the skyline.
The rooftop at Batumi. A pool, a bar, and the whole coastline.
The park crossing. GWG paved into the city itself.
PROJECT INFO
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