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Premium real estate by VR Holding
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FRAGMENT 01

LIVE LIFE TO THE FULLEST.

VR Holding has been setting the standard for premium residential development in Georgia since 2010.

Three landmark projects: Vake Sky Tower, the tallest building in Tbilisi and winner of the International Property Award for Residential High Rise Development. Krtsanisi Resort Residence, the first resort-type settlement in Tbilisi’s diplomatic district. And Shekvetili Forest Beach, a 40-hectare destination on the Black Sea coast with Georgia’s first Cafe del Mar. One campaign to show what life inside each one actually looks like.

AI VIDEO PRODUCTION BRAND CAMPAIGN REAL ESTATE

THE WORK

  1. N01 AI VIDEO PRODUCTION

    One Day at Shekvetili

    A cinematic lifestyle film following one woman through a single day at VR Shekvetili Forest Beach. Morning light through a bedroom window. Espresso on the cafe terrace. The indoor pool, the gym, the boulevard through the pines. A bicycle ride into golden hour. The beach club as the sun drops into the Black Sea. 35 to 45 seconds. No dialogue. The property speaks for itself.

    RUNTIME 0:45  ·  FORMAT 16:9  ·  USE HERO · SOCIAL · CINEMATIC CAMPAIGN

  2. N02 AI AVATARS

    AI Brand Ambassador

    An AI-generated presenter performs the campaign on a coastal terrace overlooking the Black Sea. Wardrobe, lighting, and lip-sync produced entirely from prompt. No live action. No location day. Full editorial control.

    FORMAT 16:9  ·  VOICE AI-DIRECTED  ·  USE SOCIAL · LANDING · DIGITAL OOH

  3. N03 AI WORKFLOW AUTOMATION

    Krtsanisi Construction Timelapse

    A construction-to-completion timelapse for VR Krtsanisi Resort Residence. Architectural visualization paired with AI motion. Loops cleanly for digital storefronts, landing pages, and out-of-home screens, with no visible cut.

    FORMAT 16:9  ·  LOOP SEAMLESS  ·  USE WEB · OOH · LOBBY DISPLAY

THE GALLERY

  1. CAFE DEL MAR · TEASER Cafe del Mar Shekvetili coming soon poster Cafe del Mar, Shekvetili. Coming to the Black Sea coast.
  2. SHEKVETILI · OPENING One day at Shekvetili. The brand in motion.
  3. SHEKVETILI · EXPRESS VR Shekvetili Express next stop sign Next stop: Shekvetili. The journey is part of the address.
  4. KRTSANISI · CHRISTMAS Krtsanisi at Christmas. Three properties, one season, all dressed up.
  5. VAKE SKY TOWER Vake Sky Tower above snowy Tbilisi Vake Sky Tower. Tbilisi from above the snow.
  6. BRAND · AI AMBASSADOR The brand voice. Fully synthetic. On location, on brief.
  7. KRTSANISI · RESIDENCE VR Krtsanisi Resort Residence pool deck Krtsanisi Resort Residence. Where the city meets the resort.
  8. BRAND · KEYHOLE VR Forest Beach Shekvetili keyhole view Behind the keyhole. The holidays at VR Holding.
  9. FOREST BEACH · WINTER VR Forest Beach Shekvetili entrance in winter with vintage Porsche VR Forest Beach in winter. The address all year round.
  10. KRTSANISI · ARCHITECTURE The film at Krtsanisi. Architecture in motion.
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PROJECT INFO

CLIENT
VR Holding
YEAR
2025
INDUSTRY
Real Estate. Premium Residential Development
PROJECT TYPE
AI-Driven Visual Campaign
DELIVERABLES
Master film, supporting films, hero stills, atmospheric renders
DISCIPLINES
Concept Development · Art Direction · Strategic Storytelling
PREVIOUS PROJECT TBILISI FREE ZONE COMMERCE
NEXT PROJECT ARTEX REAL ESTATE
EVERY FRAGMENT BECOMES A STORY
EVERY FRAGMENT BECOMES A STORY
EVERY FRAGMENT BECOMES A STORY
EVERY FRAGMENT BECOMES A STORY
EVERY FRAGMENT BECOMES A STORY
EVERY FRAGMENT BECOMES A STORY
EVERY FRAGMENT BECOMES A STORY
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WHERE IDEAS
TAKE SHAPE

If you have ideas for your brand, your business, or the world at large, this is where the conversation begins.

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