A building is only as strong as its city.
K2 Invest builds energy-efficient residential complexes in Kutaisi. This campaign argues what that means for the city around them: four visual directions that position each development as an active component of a growing urban network.
THE WORK
Direction 01: movement rendered from above. A cable car crossing Kutaisi reads the city’s residential network as connected infrastructure, not isolated buildings.
FORMAT 16:9 · USE HERO · SOCIAL · DIGITAL CAMPAIGN
Direction 03: energy-efficient complexes given landmark weight within Kutaisi’s growing skyline. Architecture positioned as an active component of the city around it.
FORMAT 16:9 · USE HERO · SOCIAL · DIGITAL CAMPAIGN
A seasonal supporting film extending the K2 campaign into the calendar. The same urban voice, dressed for winter: Kutaisi’s living systems rendered for seasonal social and digital placement.
FORMAT 16:9 · USE SEASONAL CAMPAIGN · SOCIAL · SUPPORTING
THE GALLERY
Movement rendered from above: Kutaisi’s residential network read as a connected urban system.
Two registers, one city: architecture and everyday life framed as a single living story.
Energy-efficient complexes given the visual weight of landmarks within Kutaisi’s growing skyline.
PROJECT INFO
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