Fuel retail by Gulf. Est. 1901. 100+ countries.
THE WORK
A visual direction introducing Gulf’s modular mobile fuel station concept: flexible, transportable infrastructure that points to the future of fuel access while honoring the brand’s century of firsts.
FORMAT 16:9 · USE CONCEPT · DIGITAL CAMPAIGN
A miniature winter world placing a Gulf station at the center of a human-scale seasonal environment. Scaled characters, intimate lighting, and careful detail transform a functional brand into a lived experience.
FORMAT 16:9 · USE SEASONAL CAMPAIGN · SOCIAL
THE GALLERY
Flexible, transportable infrastructure pointing to the future of fuel access while honoring a century of firsts.
A human-scale seasonal environment where scaled characters and intimate lighting turn a functional brand into a lived experience.
PROJECT INFO
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